What is MICE?
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Corporate Conferences.
Ex. Board meetings for corporate groups, financial seminars for overseas investors.
Trips planned by companies as a reward or training for employees
Also called a corporate incentive/training tour
Ex. Awarding ceremony or reception are conducted by the head office directors for high-performing employees
General assemblies, academic conferences hosted by international and academic Organizations/associations. Ex. APEC, COP10, Worid Congress of Architecture, IBA Annual Conference
Cultural and sporting events, as well as trade shows and exhibitions
Ex. Tokyo International Film Festival, IAAF World Championship in Athletics, Asia Basketball League, Tokyo Motor Show, International Jewellery Tokyo
• MEETING: Coming together of a number of people in one place to carry out a particular discussion activity.
• INCENTIVES: it is a tool for motivating people involved in an organization success– employees, dealers ,distributors ,sales people, consultants &
key customers .it is also means rewarding them for job well done.
• CONVENTIONS : are generally large meetings with some form of exposition or trade show included. A number of associations have one or more conventions per year.
• EXHIBITION: events at which products & services are displayed. An exhibition may simply be a few tabletop booths designed to display goods & services.
Basic terms and concepts in MICE
Meetings
Meetings bring people together in one place for the purposes of sharing information and discussing and solving problems. Meeting attendance can range from ten to thousands of people. During a meeting, there will usually be food and beverage served. Meeting times vary depending on the meeting type.
Most of the time, meetings refer to corporate meetings
Which are held by companies in the following ways:
Board meetings – Meetings of the board of the directors of corporation, usually held annually
Management Meetings – The managers from different regions
of a corporation meet when necessary to make decisions for the corporation
Shareholder Meetings – Investors who own a share in a company meet quarterly.
Training Seminars– A company conducts these to train the employees when needed.
Meetings with partners, suppliers and clients – A gathering to discuss
business deals, usually held with little prior notice
Product launches – Usually a meeting with clients, the public, and journalists and reporters when new products are announced on the market.
Strategic planning – Managers meeting with employees discuss the future of the company
Retreats – The entire company staff spends a day or two together to participate in team-building activities, training seminars and strategic planning sessions
Incentives
Incentive travel is a management tool for rewarding and motivating
sales representatives, dealers, distributors, production workers,
support staff, and in some cases, customers.
The company rewards sales representatives who reach sales
targets by sending them on trips.
Usually, the incentive trip comes with hotel stays, tour packages
and planned activities such as dinners, parties and games.
Basically, incentive travel does not have any business-related
activity. The incentive travel market is mature in the U.S. and
Europe, and is developing in Asia; especially in Singapore and
Japan.
Factors behind Incentive Travel Decisions
Incentive budget economy – How strong is the economy in
the country in which the sponsoring group is headquartered?
Buying power – Strength of the exchange rate in the countries
being considered as the destination for the trip
Political climate – Travel alert for destinations with political turmoil
Safety and Security – Terrorist alert levels after the 911 incident
Value – How do facilities and services compare with other choices of destination
Uniqueness of experience – Takes into consideration whether
these participants have experienced this type of trip before
Conventions
Similar to meetings, conventions are gatherings of people with common objectives, organized to exchange ideas, views and information of common interest to the group. An organization, usually an association, will organize a convention each year with a theme related to the organization’s topic. Those interested in registering for the convention can pay the association a fee for all the sessions, discussions, food and beverage, dinners, and site visits.
In particular, conventions consist of a variety of events including congresses (large-scale regular trade gatherings ), conferences (small-scale gatherings aimed at information sharing), confexes (conferences with small exhibitions attached), and one to one events (premium networking). All conventions can be organized into different levels: international, national, and regional.
Exhibitions
Exhibitions are activities organized to show new products, services and information to people who have an interest in them, such as potential customers or buyers. The company showing its new products, the exhibitor, typically rents an area from the
organizer and sets up a booth to meet with potential buyers. The buyers or the public need an invitation or a ticket to be allowed into the exhibition.
Purpose:
– Get sales leads
– New product introduction
– Build a network for influential contacts
– Gather latest information about the competitors or
– Build the company’s image
Industry Associations:
International Association for Exhibition Management (IAEM)
Depending on the size and type, exhibitions could be categorized into:
For the public namely business-to-consumer (B2C):
– Trade Shows – e.g. Car Shows
– Fair – e.g. Book Fairs
– Exposition or expo – e.g. Food Expo
Open only to business buyers namely business-to-business (B2B):
– Trade show – e.g. Global Sources Gifts & Home
– Trade fair – e.g. Fashion Access
– Trade expo – e.g. International Outdoor and Tech Light Expo
A combined or mixed show
– It is an exhibition that combines both trade and public and is open to both corporate and public attendees. Most combined or mixed shows will have different specific visiting time for each group of attendees
